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Class is in session! On the outside of the portable school desk are a magnetic blackboard, two built-in utensil cups, and a stand for the learning...

Young minds will bloom at the sight of this cube! Each edge is connected by elastic bands to allow little hands to bend it and twist it this way an...

Think like a fox... Move like a monkey... Strike like a cobra... Do you have what it takes to become a true Ribbon Ninja master? Each player has th...

Roll into a ruckus of melody-making fun!The included mallet lets little ones bang out tunes both wild and wonderful. Meanwhile, flip to the other s...

Roll into wonder! The colorful textured pegs move in and out as the cylinder rolls on its soft silicone tires. It's amazingly fun to watch. The tex...

It's endless ball run fun!Grab the ball from the base and instantly, all the other balls roll down to the next level in unison.Drop the ball you ju...

Roll, bounce, toss, and discover! Each of these three, high-quality silicone spheres features a unique design that mesmerizes the eyes and captures...

It's a stacking toy with a spin—literally! Drop the vibrant discs onto the threaded corkscrew pole and go ooooh as they spin fast and smooth to set...

Spin, wobble, sort, and discover! Each of the five colorful pins features fascinating textures to feel plus a weighted base that wobbles wonderfull...

Squigz are fun little suckers!Apply pressure to two Squigz. Air rushes out and the fun rushes in!Connecting to each other and to any solid, non-por...

Squigz are fun little suckers!Apply pressure to two Squigz. Air rushes out and the fun rushes in!Connecting to each other and to any solid, non-por...

Stack, roll, stick, and sip! Each of these six colorful, squishy cups features a suction cup on the bottom, a suctioning brim at the top, plus endl...

A unique instrument for play... how it's used is up to the kids! Whether they rock it, roll it, sit in it or stand... kids want to move with Teeter...

A unique instrument for play... how it's used is up to the kids! Whether they rock it, roll it, sit in it or stand... kids want to move with Teeter...

A unique instrument for play... how it's used is up to the kids! Whether they rock it, roll it, sit in it or stand... kids want to move with Teeter...

Tobbles - bright and cheerful colors, the physics of motion - and the addition of more tactile clout! The unique grippable texture of Tobbles Neo a...

A truly mesmerizing marble-track experience! Each set is made up of hollow stacking cubes and a variety of perfectly flat tracks. The paths cut out...

Pull, pop, and discover! Built into each side of this sturdy, rounded cube is a soft silicone bubble with a tab to grab and pull. Fingers can't hel...

How long can you keep the volley going? Each player operates a paddle, knocking the ball back and forth until somebody misses. All it takes is a s...

Stack them, float them, send them down the slide! It's a penguin party on the Waddle Bobbers iceberg!These little penguins have weighted bases so y...

Send your little one's senses on a whimsical adventure!Sliding back and forth at clever angles through the center ball are four bars with vibrant, ...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared thermo...

The 3-in-1 Grow-With-Me Potty is a complete potty training solution that adapts with your kid as they transition to the diaper-free lifestyle. Toil...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a 10...

Skip the soggy shirt and get leak-proof confidence for up to 8 hours with these disposable nursing pads. A leak-lock core quickly absorbs and dispe...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty tha...

Whether you've got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, f...

Meet the mother of all gift kits. Big Bundle of Joy is the ultimate health and grooming care kit, packed with everything new parents need to keep ...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products ...

Nursing, pumping or any combo of the two can leave your boobs feeling overworked and underpaid. Our Breastfeeding Survival Kit is packed with essen...

Baby all stuffed up? The Breathe Easy Kit has everything you need to rid your little one’s nose of boogers, mucus and snot. BreatheFrida Vapor Wip...

A chest balm meets tissue mashup, BoogerWiper soothes snore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free wi...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the bui...

When your kiddo’s airways are more congested than the airport on Thanksgiving, throw a BreatheFrida Vapor Bath Bomb in the tub and breathe in the ...

Fridababy's BreatheFrida Vapor Bath Drops deliver cold and flu season comfort with organic eucalyptus and lavender oils that help baby keep calm a...

We’ve got you covered with this tshirt-soft gown for when it all goes down. Designed for easy nursing and skin-to-skin access in the front, and ful...

Toss the smelly washcloth and say “ta-ta” to tub tantrums. DermaFrida the Bath Mitt fits little paws AND big hands so your kiddo can practice good...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spe...

Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, ...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in plac...

Scared of a snip slip? Nix your nail-care nerves and take total trimming control with the Electric Nail Buffer. It safely buffs and shapes tiny nai...

The cult-favorite NoseFrida has a new power partner. With the push of a button, the Electric NoseFrida safely vacuums out stubborn boogers and snot...

When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . .  just open, cut to any size if needed, and...

Potty training in the wild can be dirty work. The Fold-And-Go Potty Seat converts a germy adult-sized toilet into a clean, comfy commode for your k...

The hits keep coming when you’re a Dad. Head butts, the baby carrier swinging heel + the good ole Sunday morning bed jump. FridaBalls is the boxer...

Rolling through toilet paper while training your toddler? Put the itchy bum behind you with the ButtWasher. Until they can wipe properly, the Butt...