Bath

100% Cotton Muslin Outside and 100% Terry Cloth InsideOur hooded towels are backed with 100% cotton muslin, a timeless fabric that mothers have ...

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, ...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the bui...

The hits keep coming when you’re a Dad. Head butts, the baby carrier swinging heel + the good ole Sunday morning bed jump. FridaBalls is the boxer...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

What's Included: 1x Star Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-desi...

What's Included: 1x Star Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-desi...

What's Included: 1x Star Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-desi...

What's Included: 1x Flower Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-de...

What's Included: 1x Flower Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-de...

What's Included: 1x Flower Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-de...

Why will you love Squigle Enamel SaverMouth Friendly Toothpaste? Because it fights or prevents Canker Sores Bad Breath (simple halitosis) Gum Dise...

Squigle Jr is a toothpaste for toddlers and those who heart them! Squigle Jr is fluoride free and contains 36% Xylitol. This toothpaste cleans you...

Plastic-ware in the tub is all well and good until it comes time to pack up that leftover meatloaf. Instead, we recommend FLEET, a set of five stac...

He’s the biggest creature in the sea so naturally he’s worked up an appetite. Squeeze CHOMP’s tail fin and his soft, flexible jaw opens wide enough...

To the wall, that is. These tiny jellyfish will never sting—but they will use their suction cup tentacles to stick to all sorts of stuff including ...

And you never thought leaky pipes could be fun. But our version makes bath time a scooping and pouring extravaganza. PIPES come in five shapes tha...

Fun just went, like, totally tubular. If your little dude or dudette is already a fan of PIPES and COGS (because no duh) then this 3-piece add-on s...

Gears + oil = a mess. Gears + water = hours of bath time fun. COGS suction to the bath walls and spin when water is poured over them. Positioned ju...

100% RAYON FROM BAMBOO FIBER - Use Copper Pearl washcloths to gently keep your baby’s face and body clean. LARGE 11’’ x 11’’ INCH SIZE - The larg...

Finally, a washcloth that does it all! Soft enough to clean the most sensitive baby's skin, but durable enough to tackle the toughest household cle...

100% RAYON FROM BAMBOO FIBER - Use Copper Pearl washcloths to gently keep your baby’s face and body clean. LARGE 11’’ x 11’’ INCH SIZE - The larg...

100% Cotton Muslin Outside and 100% Terry Cloth InsideOur hooded towels are backed with 100% cotton muslin, a timeless fabric that mothers have t...

100% Cotton Muslin Outside and 100% Terry Cloth InsideOur hooded towels are backed with 100% cotton muslin, a timeless fabric that mothers have t...