Personal Care

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, ...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the bui...

The hits keep coming when you’re a Dad. Head butts, the baby carrier swinging heel + the good ole Sunday morning bed jump. FridaBalls is the boxer...

What's Included: 1x Star Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-desi...

What's Included: 1x Star Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-desi...

What's Included: 1x Star Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-desi...

What's Included: 1x Flower Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-de...

What's Included: 1x Flower Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-de...

What's Included: 1x Flower Training Toothbrush Introduce your little one to brushing independently while building good habits with our playfully-de...

Why will you love Squigle Enamel SaverMouth Friendly Toothpaste? Because it fights or prevents Canker Sores Bad Breath (simple halitosis) Gum Dise...

Squigle Jr is a toothpaste for toddlers and those who heart them! Squigle Jr is fluoride free and contains 36% Xylitol. This toothpaste cleans you...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Overview: It’s smart. It’s Swedish. It’s maybe a little strange. It’s doctor invented & recommended. It’s 100% hygienic due to the included f...

A chest balm meets tissue mashup, BoogerWiper soothes snore sniffers at home and on-the-go with all the benefits of a chest balm in a fuss-free wi...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through...

Your NoseFrida Nasal Aspirator comes with 4 filters, but you're going to need more! This is a 20-count pack of replacement filters for your NoseFri...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

Meet the mother of all gift kits. Big Bundle of Joy is the ultimate health and grooming care kit, packed with everything new parents need to keep ...

Baby all stuffed up? The Breathe Easy Kit has everything you need to rid your little one’s nose of boogers, mucus and snot. BreatheFrida Vapor Wip...

Rolling through toilet paper while training your toddler? Put the itchy bum behind you with the ButtWasher. Until they can wipe properly, the Butt...

Vagina care is super important for new moms. But hospitals don’t seem to get that. They give you a useless, ketchup-bottle-looking-thing that’s su...

Our Nosefrida Saline Kit is the ultimate booger-busting bundle. What's Inside? 1 NoseFrida Nasal Aspirator, 1 Saline Snot Spray (20 mL), 10 Dispos...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through...

NoseFrida the SnotSucker, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case. What's Inside? 1 NoseFrida Na...