Family Sale

ZOE THE ZEBRA is a chewable animal-shaped bracelet for sensory play, teething and bath time. Little gums love the texture of natural rubber. Soft ...

NELLY THE ELEPHANT is a chewable animal-shaped bracelet for sensory play and teething. Little gums love the texture of the natural rubber. Soft an...

WALLY THE WATERMELON is a chewable fruit-shaped baby toy for sensory play, teething and bath time. Little gums love the texture of Hevea rubber. S...

STACY THE UNICORN is a chewable animal-shaped bracelet for sensory play and teething. Little gums love the texture of rubber. Soft and easy to gri...

ROB THE FOX is a chewable animal-shaped bracelet for sensory play and teething. Little gums love the texture of rubber. Soft and easy to grip and ...

Our friendly Olive The Deer is now a chewable bracelet for sensory play and teething! The hand painted Olive the Deer will be your baby’s perfect ...

The HALO Bassinest's uniquely shaped mattress should be covered with this custom bassinet sheet. The sheet is designed to perfectly fit the hourgla...

The NogginSeek Peek & Seek Rattle is a Developmental Milestone Maker designed by early childhood experts to help encourage your baby’s early m...

Does a fish have a fluffy white bobtail? Does a parrot have a long furry tail? Dip into our Pet Tails Book to find out the answers! The soft book i...

Plumes and brushes and fluffies and fuzzies - the Fluffy Tails Book has so many tails! A wonderful title to read with babies, with lots and lots of...

The Kitten Tails Activity Book is crammed with cats! This crinkle fabric book is full of fun pictures and kitty tails of many kinds! Cordy, stripey...

Delve into a world of crinkly, crackly and squishy unicorn fun. Sparkly, pastelley enjoyment from page to page. These unicorns are showing off thei...

A snouty-soft sweetie in blossom pink, Tumbletuft Pig puts a smile on our faces! This little piggy is parked and podgy, with impossibly snuggly rum...

Shimmery, swishy, spotty and silky - there are so many sorts of Garden Tails! This cuddly cloth book is wonderfully wacky, with a velcro loop for b...

Furry dog tails, tasselly cow tails, feathers, fluff and curly pig tails! All of the farmyard friends are in the Farm Tails Book, ready to show off...

Delve into a world of crinkly, crackly and squishy unicorn fun. Sparkly, pastelley enjoyment from page to page. These unicorns are showing off t...

This soft cloth book is perfect for babies or toddlers The quirky pages crinkle with sound and contain bright colors and textures for little hands...

What a lot of funny friends, all packed into the Jungly Tails Book! Get to know jungle animals by their tails; who is all feathery? who’s got brig...

Blossom Cherry Bunny is dressed up for spring with adorable ditsy-print ears and paws! This creamy bunny has a powder-pink nose, cuddly tummy, and ...

Who is this lilac lovely? Blossom Jasmine Bunny is such a funny lass. She’s clearly been rolling in the lavender patch! Her pretty ears are so colo...

Blossom Blush Bunny can't wait to join the picnic - this bobtail bopper has even brought some flowers! Dreamy-soft in warm peach fur, with a pink b...

Blossom Sage Bunny loves to play in the herb garden! Marvellously minty, this furry friend sports a cotton posy pattern in their ears and on their ...

Blossom Bea Beige Bunny can't wait to go to the park! This snuffle-sweet chum has the softest truffle fur and ditsy-print floral ears and paws. Bri...

Blossom Dusky Blue Bunny is simply stunning in dreamy blue fur. This bonny spring bunny is complete with soft florals printed on those floppy ears ...

The perfect pal for tiny paws, it’s the Bashful Beige Bunny Grabber. Playing with this bouncing bunny helps babies develop their hand-eye skills. A...

Start your day in a snuggly way with Amuseable Boiled Egg! This breakfast buddy has fluffy white fur, a yummy yellow yolk and a supercute smile. Ke...

What's Included: 1x Baby Balm Our all purpose baby balm is made from natural ingredients that moisturizes, nourishes and  creates a protective barr...

Amuseable Devilled Egg has a bright yellow face and a talent for mischief. Terribly soft for a hard-boiled egg, this scamp likes to sit on your sho...

In Bashful Grey Bunny’s warren, everything is silver! His soft bed, his teapot, even his tea is Earl Grey! But it’s such a pretty colour, it’s unde...

The perfect present for a caring keeper, Bashful Giraffe is loving and loyal, if a little shy! His toffee and white fur is as velvety as can be, an...

Amuseable Espresso Cup is mini but mighty, with a huge personality! Sparky and soft, this creamy cup holds a scrummy serving of rich, fuzzy coffee....

Keep little paws busy with the Bashful Giraffe Ring Rattle. With four squashy paws, adorable perky ears and soft horns, and a gentle rattle which d...

These 9 pieces of our signature Quad shape can make numerous clever creations. Whether you snap a snake, click a crown, roll a ball, or stack the s...

What's Included: 2x Muslin Baby Bibs Made from our fan-favorite muslin fabric, these multi-layered bibs are a functional accessory for any baby's w...

Made from 100% organic cotton, this star lovey blanket is the perfect tagalong piece to bring comfort and security for babies and toddlers. Whereve...

Made from 100% organic cotton, this moon lovey blanket is the perfect tagalong piece to bring comfort and security for babies and toddlers. Whereve...

What's Included: Set of 7x stacking rings. Made from 100% non-toxic, BPA and phthalate free plastic, these beautiful stacking rings are fun and eng...

Learning to self-feed is an important developmental milestone, and the ezpz Mini Utensils are designed to help toddler learn how to eat with a spoo...

This rattle is part of a new line of eco-friendly toys designed using bioplastic, a 100% natural renewable raw materials made from plant. Made from...

Perfect way to keep your child's lunch at its optimal temperature Wide-mouth makes filling, eating and cleaning easy Holds up to 12 fluid ounces S...

Perfect way to keep your child's lunch at its optimal temperature Wide-mouth makes filling, eating and cleaning easy Holds up to 12 fluid ounces ...

Perfect way to keep your child's lunch at its optimal temperature Wide-mouth makes filling, eating and cleaning easy Holds up to 12 fluid ounces S...

Perfect way to keep your child's lunch at its optimal temperature Wide-mouth makes filling, eating and cleaning easy Holds up to 12 fluid ounces S...

Perfect way to keep your child's lunch at its optimal temperature Wide-mouth makes filling, eating and cleaning easy Holds up to 12 fluid ounces S...

A soothing Hebrew lullaby takes on added meaning for a refugee family in this visually stunning debut.As the moon rises, a family steps into the ni...

Fits standard cribs. 100% cotton flannel

Protect the HALO Bassinest mattress with this custom designed mattress pad from HALO. This mattress pad features an hourglass shape with envelope d...

Absorbent cotton drool bib These stylish drool bibs are made of 100% absorbent cotton on the front and 100% polyester fleece on the back. The fron...