Family Sale

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Overview: It’s smart. It’s Swedish. It’s maybe a little strange. It’s doctor invented & recommended. It’s 100% hygienic due to the included f...

Rolling through toilet paper while training your toddler? Put the itchy bum behind you with the ButtWasher. Until they can wipe properly, the Butt...

Vagina care is super important for new moms. But hospitals don’t seem to get that. They give you a useless, ketchup-bottle-looking-thing that’s su...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in plac...

Mesh-free, mess-free recovery wear that stretches even more than you have, yet won’t roll down over the incision. Soft, seamless and breathable to ...

Toss the hospital peri bottle and get this bidet for your vajay. It’s the MomWasher for relief and postpartum care down there.   ​CLEANSE: The Up...

Mushie Baby Cream provides a protective barrier that soothes and prevents dry skin. Gentle enough for everyday use, this all-purpose cream is suita...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spe...

Fevers and newborns are not a good mix. Butt, knowing their temp, and knowing it quickly, is. The Quick-Read Rectal Thermometer gives you fast ...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through...

The right dose for baby, an extra dose of sanity for you. MediFrida delivers the full dose through a soft, familiar paci that sends medicine to th...

Get instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad. RELIEVE PAIN: Perineal...

Full-coverage medicated pad liners,​ delivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal. SOOTHE: Perin...

Get soothing relief from vag to tush with this Sitz Bath Tablets. These all-natural mess-free dissolving tablets are just what the doctor ordered ...

Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, ...

Toss the smelly washcloth and say “ta-ta” to tub tantrums. DermaFrida the Bath Mitt fits little paws AND big hands so your kiddo can practice good...

What's Included: 1x set of 2 finger toothbrush.  Help brushing go smoothly and begin building good habits with these 100% BPA-free, chemical-free f...

Why will you love Squigle Enamel SaverMouth Friendly Toothpaste? Because it fights or prevents Canker Sores Bad Breath (simple halitosis) Gum Dise...

Squigle Jr is a toothpaste for toddlers and those who heart them! Squigle Jr is fluoride free and contains 36% Xylitol. This toothpaste cleans you...

Put the brushing battles to Bed! SmileFrida the ToothHugger has a unique triple-angle brush design that cleans all sides at once while massaging t...