Family Sale

Meet the mother of all gift kits. Big Bundle of Joy is the ultimate health and grooming care kit, packed with everything new parents need to keep ...

The kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pac...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

The bathroom recovery regimen you won’t want to pee without. Contains everything you need to jump-start recovery during those first few visits to t...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the bui...

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, ...

With ‘rhoids, swelling and even tearing, something as simple as sitting will be a real pain in the...butt. The Perineal Comfort Cushion provides a...

When baby goes viral (and not in the millions of followers way), there’s no time to fuss around. Our Sick Day Kit contains the tools you need to f...

We’ve got you covered with this tshirt-soft gown for when it all goes down. Designed for easy nursing and skin-to-skin access in the front, and ful...

The hits keep coming when you’re a Dad. Head butts, the baby carrier swinging heel + the good ole Sunday morning bed jump. FridaBalls is the boxer...

When baby’s got a photo-op, you’ll be ready. Grooming for the ’gram? There’s a kit for that. This head-to-toe grooming set has everything you nee...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry, del...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry, del...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry skin...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Moisturize and soothe your baby's delicate skin with our natural baby oil. Made from natural and certified organic ingredients, our formula's calmi...

Baby all stuffed up? The Breathe Easy Kit has everything you need to rid your little one’s nose of boogers, mucus and snot. BreatheFrida Vapor Wip...

Our Nosefrida Saline Kit is the ultimate booger-busting bundle. What's Inside? 1 NoseFrida Nasal Aspirator, 1 Saline Snot Spray (20 mL), 10 Dispos...

Gone are the days of adult diapers filled with ice chips. These ingenious 2-in-1 postpartum padsicles combine instant cold therapy + an absorbent ...

Dentists recommend kicking the paci habit by the time baby is 12 months old. We've got the weaning process down to a science (literally!) with t...

What's Included: 1x Baby Balm Our all purpose baby balm is made from natural ingredients that moisturizes, nourishes and  creates a protective barr...

NoseFrida the SnotSucker, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case. What's Inside? 1 NoseFrida Na...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Overview: It’s smart. It’s Swedish. It’s maybe a little strange. It’s doctor invented & recommended. It’s 100% hygienic due to the included f...

Rolling through toilet paper while training your toddler? Put the itchy bum behind you with the ButtWasher. Until they can wipe properly, the Butt...

Vagina care is super important for new moms. But hospitals don’t seem to get that. They give you a useless, ketchup-bottle-looking-thing that’s su...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in plac...

Mesh-free, mess-free recovery wear that stretches even more than you have, yet won’t roll down over the incision. Soft, seamless and breathable to ...

Toss the hospital peri bottle and get this bidet for your vajay. It’s the MomWasher for relief and postpartum care down there.   ​CLEANSE: The Up...

Mushie Baby Cream provides a protective barrier that soothes and prevents dry skin. Gentle enough for everyday use, this all-purpose cream is suita...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spe...

Fevers and newborns are not a good mix. Butt, knowing their temp, and knowing it quickly, is. The Quick-Read Rectal Thermometer gives you fast ...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through...

The right dose for baby, an extra dose of sanity for you. MediFrida delivers the full dose through a soft, familiar paci that sends medicine to th...

Get instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad. RELIEVE PAIN: Perineal...

Full-coverage medicated pad liners,​ delivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal. SOOTHE: Perin...

Get soothing relief from vag to tush with this Sitz Bath Tablets. These all-natural mess-free dissolving tablets are just what the doctor ordered ...

Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, ...

Toss the smelly washcloth and say “ta-ta” to tub tantrums. DermaFrida the Bath Mitt fits little paws AND big hands so your kiddo can practice good...

What's Included: 1x set of 2 finger toothbrush.  Help brushing go smoothly and begin building good habits with these 100% BPA-free, chemical-free f...

Why will you love Squigle Enamel SaverMouth Friendly Toothpaste? Because it fights or prevents Canker Sores Bad Breath (simple halitosis) Gum Dise...

Squigle Jr is a toothpaste for toddlers and those who heart them! Squigle Jr is fluoride free and contains 36% Xylitol. This toothpaste cleans you...

Put the brushing battles to Bed! SmileFrida the ToothHugger has a unique triple-angle brush design that cleans all sides at once while massaging t...