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Meet the mother of all gift kits. Big Bundle of Joy is the ultimate health and grooming care kit, packed with everything new parents need to keep ...

The kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pac...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty tha...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn was...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

The bathroom recovery regimen you won’t want to pee without. Contains everything you need to jump-start recovery during those first few visits to t...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the bui...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared thermo...

The cult-favorite NoseFrida has a new power partner. With the push of a button, the Electric NoseFrida safely vacuums out stubborn boogers and snot...

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, ...

With ‘rhoids, swelling and even tearing, something as simple as sitting will be a real pain in the...butt. The Perineal Comfort Cushion provides a...

When baby goes viral (and not in the millions of followers way), there’s no time to fuss around. Our Sick Day Kit contains the tools you need to f...

For newborns trying to sleep, silence is actually not that golden. The 2-in-1 Portable Sound Machine + Nightlight helps baby fall - and stay - asle...

We’ve got you covered with this tshirt-soft gown for when it all goes down. Designed for easy nursing and skin-to-skin access in the front, and ful...

The hits keep coming when you’re a Dad. Head butts, the baby carrier swinging heel + the good ole Sunday morning bed jump. FridaBalls is the boxer...

When baby’s got a photo-op, you’ll be ready. Grooming for the ’gram? There’s a kit for that. This head-to-toe grooming set has everything you nee...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a 10...

Baby all stuffed up? The Breathe Easy Kit has everything you need to rid your little one’s nose of boogers, mucus and snot. BreatheFrida Vapor Wip...

Our Nosefrida Saline Kit is the ultimate booger-busting bundle. What's Inside? 1 NoseFrida Nasal Aspirator, 1 Saline Snot Spray (20 mL), 10 Dispos...

Gone are the days of adult diapers filled with ice chips. These ingenious 2-in-1 postpartum padsicles combine instant cold therapy + an absorbent ...

Dentists recommend kicking the paci habit by the time baby is 12 months old. We've got the weaning process down to a science (literally!) with t...

NoseFrida the SnotSucker, your go-to natural baby booger buster now comes in a keep-it-all-in-one-place travel case. What's Inside? 1 NoseFrida Na...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for par...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Overview: It’s smart. It’s Swedish. It’s maybe a little strange. It’s doctor invented & recommended. It’s 100% hygienic due to the included f...

Rolling through toilet paper while training your toddler? Put the itchy bum behind you with the ButtWasher. Until they can wipe properly, the Butt...

Vagina care is super important for new moms. But hospitals don’t seem to get that. They give you a useless, ketchup-bottle-looking-thing that’s su...

Mesh-free, mess-free recovery wear that stretches even more than you have. Soft, seamless and breathable to keep pads (and everything else) in plac...

Toss the hospital peri bottle and get this bidet for your vajay. It’s the MomWasher for relief and postpartum care down there.   ​CLEANSE: The Up...

Did you know that almost 70% of babies end up with crusty cradle cap? Give flakes the brush off with our Flake Fixer - the first 3-step system spe...

Fevers and newborns are not a good mix. Butt, knowing their temp, and knowing it quickly, is. The Quick-Read Rectal Thermometer gives you fast ...

Tackle all of your trimming troubles without nicking baby’s sensitive skin with the NailFrida SnipperClipper Set. See what you’re snipping through...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper Set. See what you're snipping through...

The right dose for baby, an extra dose of sanity for you. MediFrida delivers the full dose through a soft, familiar paci that sends medicine to th...

Get instant cooling pain relief from vag to tush with this witch hazel foam that absorbs into the sore spots, not the pad. RELIEVE PAIN: Perineal...

Full-coverage medicated pad liners,​ delivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal. SOOTHE: Perin...

Get soothing relief from vag to tush with this Sitz Bath Tablets. These all-natural mess-free dissolving tablets are just what the doctor ordered ...

Prevent resting itch face and kick dry skin, cradle cap + eczema to the curb! DermaFrida the SkinSoother is a baby spa in the palm of your hand, ...

Toss the smelly washcloth and say “ta-ta” to tub tantrums. DermaFrida the Bath Mitt fits little paws AND big hands so your kiddo can practice good...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm hand...

The Push Pop Feeder introduces your baby to a world of food, without a world of stress for you. Fill the silicone tip with fresh or frozen fruits, ...

Put the brushing battles to Bed! SmileFrida the ToothHugger has a unique triple-angle brush design that cleans all sides at once while massaging t...

Fridababy's BreatheFrida Vapor Bath Drops deliver cold and flu season comfort with organic eucalyptus and lavender oils that help baby keep calm a...

Oral health starts young - now that your 6-12 month old is growing new pearly whites, it's time to start practicing proper oral care. The Training ...

When it comes to oral care, it’s good to start ’em young! The SmileFrida Finger Brush makes it easy to clean your squirmy little one’s baby teeth,...

When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . .  just open, cut to any size if needed, and...

When your kiddo’s airways are more congested than the airport on Thanksgiving, throw a BreatheFrida Vapor Bath Bomb in the tub and breathe in the ...