All Products

Amuseable Red Heart has a bit of a crush on someone! Just check out that secretive smile and cherry-red blush. Perhaps if you give one of those dar...

A gentle gift for water-babies, it's Sienna Seahorse Soother! This coral-pink seahorse has a cordy mane and fins and the twirliest tail on the reef...

Cosmo Monster is minty-cool, and happy to chill in any snuggly cave! With a scrummy-soft mane and tufty tail, suedey grey horns and skipabout legs,...

Huddles Bunny is a delightful baby-and-parent combo in tousled, coffee cream fur. Is baby trying to wriggle away to fit in some extra playtime befo...

Obbie Octopus is deep-sea divine with yummy plum fur and a cheeky expression! This damson dandy has a chunky-soft mantle, marshmallow eyes and crea...

Feeling brave? Open up The Fearless Octopus Book! This beautifully written poetic story follows a very courageous octopus! Adventuring can be scary...

Lenny Snowman is one tall icicle! This lanky lovely is fleecy-fuzzy with waggly arms in milk-chocolate cord. Lenny's mustard scarf and long pompom ...

Ditzi Penguin is such a happy hatchling. This chipper chick has cloudy-soft fur in pebble-grey and creamy ruffles. With flappy flippers, scruffly h...

A powder-pink, blush-nosed bunny – what could be better to cuddle up to? Bashful Petal Bunny is as soft as rose petals, and sports a puffy white cl...

Jazz up the room with Fleury Gerbera! Big, bright and bobbly, with a dazzling crown of candyfloss-pink petals, this power flower will stand out any...

Amuseable Watermelon is pink, green and cuddly all over! A slice of sheer sillyness, full of Jellycat goodness, this fluffy fruit is full of fun. B...

If I Were A Moose Board Book is full of make-believe magic! Little ones can have antler antics with this fun feely book! With cheery pictures and c...

What would it be like to hop and snuffle? The If I Were A Bunny Book aims to find out! Let little imaginations leap up high with dreams of bobtails...

This soother's silky sumptiousness makes it oh so un-put-downable.  Tested to and passes the European Safety Standard for toys: EN71 parts 1, 2 &a...

Fabulous Fruit Orange is holiday-happy, with zingy, stretchy, summery fur! Jolly and juicy, with cute stitchy freckles, this citrus silly wears a g...

Fabulous Fruit Banana is so laid-back, lounging in stretchy golden fur! With a dapper brown stalk, stitchy peel and a splendid sunny smile, this br...

Fleury Petunia is a gorgeous garden diva, with lush pink petals in soft blush fur. With a gentle grin and a golden centre, this fabulous flower bri...

This silky silver Elephant soother makes the best bedtime pal for anyone. With matching pyjamas to suit, is anything else as cute? With its long sq...

Bashful Lilac Bunny is very attentive - she tilts her head to hear all the best tales and readies her yummy-soft purply ears. A delightful lassie i...

Fun-loving and cheeky Bashful Tulip Pink Bunny is making her mark! This scrumptious pink bunny is looking for friends to share secrets and ideas wi...

If you were a puppy for a day, would you chase rabbits or roll around in the garden? Would you have a squidgy nose or a silky one? So many question...

Swirling in in a cloud of sparkles, it's Bashful Unicorn Soother! Toddlers can spin fairy stories with this little trotter at their side! Her velve...

The Bashful Blush Bunny Soother is powderpuff-soft, in gentle pink fur. Our scrumbly bunny has long, floppy ears, a bobble nose and squidgy paws - ...

Climb the tree of ideas with If I Were A Panda. Bambinos can imagine eating bamboo with this colourful, chunky board book. With strokeable patches ...

Stomping in for a mighty cuddle, it’s Fuddlewuddle Elephant! In an eye-catching blue with fuddletastic fur and a big long trunk for sniffing out sa...

If I Were A Tiger is a cool jungle journey, where little readers get to be big cats! Get stripey and silly with this chunky board book, and explore...

Get merry, furry and mischievous with If I Were a Fox! This chunky board book is bright and cheery, from gingery ears to brushy tail. Packed full o...

Let imaginations soar with the If I Were A Butterfly book! This chunky board book is bursting with colours and feely panels, with turn-friendly pag...

Rolled up tight and presented with a ribbon round it, Bashful Bunny Soother is the perfect gift for any newborn arrival. When the soother is untied...

The perfect pal for tiny paws, it’s the Bashful Beige Bunny Grabber. Playing with this bouncing bunny helps babies develop their hand-eye skills. A...

Plumes and brushes and fluffies and fuzzies - the Fluffy Tails Book has so many tails! A wonderful title to read with babies, with lots and lots of...

With silky soft tan-hued fur, cream suede lacing detail and soft stripes either end of this classically shaped sports favourite, Amuseable American...

For tons of texture and funky fun, grab Amuseable Pineapple! Muss up that scruffly fur and punky hairdo of minty fluff! Delightfully silly, this ro...

A puffball poppet, Amuseable Broccoli rocks the vegetable patch! With a stout, suedey stalk in rich leafy green and bobbly chocolate cord boots, th...

A treat for the eyes, Amuseable Doughnut is a burst of kooky sweetness! With soft golden dough, berry-pink icing, stitch rainbow sprinkles and cord...

Rolled up tight and presented with a ribbon round it, Bashful Bunny Soother is the perfect gift for any newborn arrival. When the soother is untied...

The Kitten Tails Activity Book is crammed with cats! This crinkle fabric book is full of fun pictures and kitty tails of many kinds! Cordy, stripey...

Celebrate and share the purest love with Amuseable Cream Heart- a token of joyfulness in soft cream fur, complimented with a cheerful smile and spa...

Jinx Monster is raspberry-zingy, with a silky pink mane and goofy grin. This quirky chum is excited to meet you, and has polished their suedey blue...

Delve into a world of crinkly, crackly and squishy unicorn fun. Sparkly, pastelley enjoyment from page to page. These unicorns are showing off thei...

If I Were A Penguin Board Book! Bright, fun and very strong, with a cute fluffy tails, this gets young readers using their imaginations and can be ...

Cruz Crested Newt is easy to spot on the dancefloor! In bold tangerine, with a silky-punky hairdo all the way down and the widest smile you’ll ever...

The sunshine’s here and deliciously soft Blossom Tessa Bunny from JellyCat is celebrating with pretty patterns in her flopsy ears! She’s even got f...

Tiny legs and a great big heart - that's Otto Sausage Dog! This intrepid pup is divinely dinky in dark chocolate fur with caramel patches. With wag...

A charming pressie, the Daddy and Me book celebrates all we love about dads. This gorgeous hardback follows a puppy off on adventures with their ca...

Fluttering in with a cheeky grin, it's beautiful Beatrice Butterfly! Rosy and cosy with a beany bottom, soft textured wings and suedey antennae, th...

In Bashful Grey Bunny’s warren, everything is silver! His soft bed, his teapot, even his tea is Earl Grey! But it’s such a pretty colour, it’s unde...