Personal Care

The hits keep coming when you’re a Dad. Head butts, the baby carrier swinging heel + the good ole Sunday morning bed jump. FridaBalls is the boxer...

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, ...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the bui...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . .  just open, cut to any size if needed, and...

When your kiddo’s airways are more congested than the airport on Thanksgiving, throw a BreatheFrida Vapor Bath Bomb in the tub and breathe in the ...

The kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pac...

Full-coverage medicated pad liners,​ delivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal. SOOTHE: Perin...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry, del...

Moisturize and soothe your baby's delicate skin with our natural baby oil. Made from natural and certified organic ingredients, our formula's calmi...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry, del...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry skin...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Baby Cream provides a protective barrier that soothes and prevents dry skin. Gentle enough for everyday use, this all-purpose cream is suita...

What's Included: 1x Baby Balm Our all purpose baby balm is made from natural ingredients that moisturizes, nourishes and  creates a protective barr...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

What's Included: 1x set of 2 finger toothbrush.  Help brushing go smoothly and begin building good habits with these 100% BPA-free, chemical-free f...

Why will you love Squigle Enamel SaverMouth Friendly Toothpaste? Because it fights or prevents Canker Sores Bad Breath (simple halitosis) Gum Dise...

Squigle Jr is a toothpaste for toddlers and those who heart them! Squigle Jr is fluoride free and contains 36% Xylitol. This toothpaste cleans you...

Sometimes baby's full of it. Gas, that is. Skip the drops and use Windi to instantly free stubborn gas stuck in baby's pipes. It's completely saf...

Overview: It’s smart. It’s Swedish. It’s maybe a little strange. It’s doctor invented & recommended. It’s 100% hygienic due to the included f...