Bath

Made from 100% organic cotton, our hooded towel is gentle on sensitive skin and perfect for cozy cuddles after bath time. The fabric is absorbent a...

The hits keep coming when you’re a Dad. Head butts, the baby carrier swinging heel + the good ole Sunday morning bed jump. FridaBalls is the boxer...

100% Cotton Muslin Outside and 100% Terry Cloth InsideOur hooded towels are backed with 100% cotton muslin, a timeless fabric that mothers have ...

Whether you’ve got a baby at home or a baby shower on the schedule, the Baby Basics Kit is the bringing-up-baby must-have. Bust stubborn boogers, ...

What's Included: 1 Set of 4x Silicone Vehicles Let your child's imagination travel far and wide with the vehicles bath play set that includes a hel...

Plastic-ware in the tub is all well and good until it comes time to pack up that leftover meatloaf. Instead, we recommend FLEET, a set of five stac...

When baby’s room is dryer than a philosophy lecture, it’s time to turn on the BreatheFrida 3-in-1 Humidifier and get some moisture back in the bui...

Finally, a threesome that's social-distancing-compliant. The 3-in-1 Ear, Forehead + Touchless Thermometer is the ultimate multi-use infrared thermo...

What's Included: 1x Bear Poncho Towel Made from 100% organic cotton, our poncho towel is gentle on sensitive skin and perfect for cozy cuddles afte...

He’s the biggest creature in the sea so naturally he’s worked up an appetite. Squeeze CHOMP’s tail fin and his soft, flexible jaw opens wide enough...

To the wall, that is. These tiny jellyfish will never sting—but they will use their suction cup tentacles to stick to all sorts of stuff including ...

And you never thought leaky pipes could be fun. But our version makes bath time a scooping and pouring extravaganza. PIPES come in five shapes tha...

Fun just went, like, totally tubular. If your little dude or dudette is already a fan of PIPES and COGS (because no duh) then this 3-piece add-on s...

From hospital bag to diaper bag, Bitty Bundle of Joy is the perfect starter kit for new parents. It's packed with four of our bestselling products...

When fever hits, Cool Pads help bring your little one’s temp back down. No need to refrigerate them . .  just open, cut to any size if needed, and...

When your kiddo’s airways are more congested than the airport on Thanksgiving, throw a BreatheFrida Vapor Bath Bomb in the tub and breathe in the ...

The kit for when s%*t gets real. This is the motherload of postpartum must-haves, from first contractions to first post-baby toilet trip. Just pac...

Full-coverage medicated pad liners,​ delivering front-to-back cooling relief in a single sheet. Ditch the H discs and heal the deal. SOOTHE: Perin...

Doctor invented and recommended. Made in Sweden, the Frida NoseFrida is your go-to natural, hygienic baby booger buster. It's totally safe (for par...

The S-Curved Files let you and baby save face with a design that contours to baby's nails for a perfectly filed finish. What's Inside? 5 S-Curved N...

Tackle all of your trimming troubles without nicking baby's sensitive skin with the NailFrida SnipperClipper. See what you're snipping through the ...

Skip the chilly teething rings and help baby's gums without getting frostbite on their hands. The Not-Too-Cold-To-Hold Teether has a stay-warm hand...

Oral health starts young - now that your 6-12 month old is growing new pearly whites, it's time to start practicing proper oral care. The Training ...

Get the temp, no butts about it! The 3-in-1 True Temp Thermometer for rectal, oral, or armpit use will be your fever-fighting BFF. It delivers a 10...

The All-in-One Potty Kit is loaded with all the essential tools and tips for potty-training success. Get set with the 3-in-1 Grow-With-Me Potty tha...

The Push Pop Feeder introduces your baby to a world of food, without a world of stress for you. Fill the silicone tip with fresh or frozen fruits, ...

The cult-favorite NoseFrida has a new power partner. With the push of a button, the Electric NoseFrida safely vacuums out stubborn boogers and snot...

Bathing baby can be a pain in the splash without the right tub. With the flip of its smart sling, the Grow-With-Me Bath Tub morphs from newborn was...

What's Included: 1x set of 5 Bath Boats Set sail with our stackable bath boats that encourage independent play for children of all ages. Packaged a...

What's Included: 1 set of 2x bath mitts Cleanse sensitive skin without worry as little ones enjoy a lathered scrub with our extra soft and absorben...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry, del...

Moisturize and soothe your baby's delicate skin with our natural baby oil. Made from natural and certified organic ingredients, our formula's calmi...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry, del...

Soothe and moisturize your baby's skin with Mushie's Baby Body Lotion. Derived from natural ingredients, our formula protects and hydrates dry skin...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Shampoo & Body Wash is uniquely developed for the delicate skin and scalps of babies and children. Our gentle formula prevents dehydrati...

Mushie Baby Cream provides a protective barrier that soothes and prevents dry skin. Gentle enough for everyday use, this all-purpose cream is suita...

What's Included: 1x Baby Balm Our all purpose baby balm is made from natural ingredients that moisturizes, nourishes and  creates a protective barr...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

Introduce your little one to brushing independently while building good habits with our playfully-designed toothbrush. Made from 100% food grade si...

What's Included: 1x set of 2 finger toothbrush.  Help brushing go smoothly and begin building good habits with these 100% BPA-free, chemical-free f...

Wrap your baby in warmth, softness and safety after bathing. Coordinates with our entire textile collection Shaped hood to fit your baby's head pe...

Why will you love Squigle Enamel SaverMouth Friendly Toothpaste? Because it fights or prevents Canker Sores Bad Breath (simple halitosis) Gum Dise...

Squigle Jr is a toothpaste for toddlers and those who heart them! Squigle Jr is fluoride free and contains 36% Xylitol. This toothpaste cleans you...

Gears + oil = a mess. Gears + water = hours of bath time fun. COGS suction to the bath walls and spin when water is poured over them. Positioned ju...

100% RAYON FROM BAMBOO FIBER - Use Copper Pearl washcloths to gently keep your baby’s face and body clean. LARGE 11’’ x 11’’ INCH SIZE - The larg...

Finally, a washcloth that does it all! Soft enough to clean the most sensitive baby's skin, but durable enough to tackle the toughest household cle...